India’s ecommerce retail market is estimated to grow to about $36.7 billion by 2020 from about $3 billion in 2014, growing at a compounded annual growth rate of about 52%, according to KPMG report in November.
BENGALURU: Ecommerce marketplaces hopeful of a bumper festival season to help them regain their hurried pace of growth may have to contend with more sobering realities.
Regulatory restrictions and slowing investments this year have held back etailers and analysts do not expect any bump-up during flagship sales events to be significant enough to lift shipments or gross sales to earlier envy-setting growth levels.
"The overall growth in volume for the festive season betwe ..
"Some of it can be attributed to digital saturation for buying mobiles and consumer electronics online, which have been the chief drivers of growth for online marketplaces."
Typically, marketplaces such as Amazon see orders peak to three times their daily volumes during their mega sales events. A subsequent 10-20% drop in sales after the events would still mean higher growth rates.
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