GITEX Technology Week 2016 will enhance the exhibitor and visitor experience by launching Smart Event technology by Konduko with Info Salons Middle East.
GITEX Technology Week is one of the world’s most influential technology events. This year, over 140,000 visitors will be able to use a smart badge to collect digital content from thousands of exhibitors.
Ayusha Tyagi, Show Director at the Dubai World Trade Centre, which organises and hosts GITEX, said: “GITEX has its finger on the pulse of technology trends, and is implementing them for faster and deeper engagement. Smart Badges will allow visitors to have instant, rich content, and exhibitors to have real-time analytics on visitors to drive new business leads. Digital content will also help us to achieve our sustainability goals.”
Matt Harris, CEO of Konduko, added: “Our Smart Event platform is delivering great benefits to all stakeholders in the tradeshow environment, and we are driving the use of technology to engagement levels never achieved before. We are proud to be collaborating with GITEX, and to deploy their first Smart Event in Dubai.”
Smart Badges will be featured at GITEX Technology Week 2016 and 2017.
Wilbert Heijmans, Managing Director of Info Salons Middle East, stated: “GITEX Technology Week is all about smart ICT solutions for today and tomorrow. The solution we are offering fits perfectly by showcasing new ways of digital interaction between visitors and exhibitors.”
GITEX is running under the theme of “Re-Imagining Realities,” focusing on emerging and immersive technology, and industry verticals. The event will run from 16-20 October 2016 at the Dubai World Trade Centre.
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